ABOUT
Best Price Mattress is a leading e-commerce sleep solutions brand dedicated to delivering exceptional comfort and quality at unparalleled value. Specializing in mattresses, bed frames, box springs, and toppers, the brand leverages cutting-edge sleep technology to ensure durability and restful sleep. Its best-selling mattress ranks among the top 20 on Amazon, showcasing its widespread popularity and customer trust. As an online retailer, Best Price Mattress utilizes platforms like Amazon and Walmart to reach customers.
Great Sleep. No Frills.
Best Price Mattress is a furniture brand targeting young consumers, such as college students and recent graduates, with affordable pricing as its core customer base. After an extensive rebranding process, the brand's image tone was refined to be vibrant and bold, establishing a strategy to captivate consumers' attention. To ensure that modern, minimalist products stand out in the images, the use of accessory furniture was minimized, and one or two focal-point cushions or minimalist small accessories were strategically placed to create a playful and charming atmosphere. This approach successfully delivered appealing images that resonate with the younger demographic.
Elevating the Unboxing Experience:
Motion Graphics for Seamless Setup
I led the planning and production of this motion graphics video, collaborating with a motion graphics designer and a copywriter. This video effectively educates consumers on how to set up a mattress out of the box, thereby minimizing any confusion during the mattress setup process, emphasizing overall product safety, and further solidifying the Best Price Mattress brand.
