Mellow Visual Asset Innovation Process

Role: Sr. Visual Communication Manager

As the Senior Visual Communication Manager at Mellow, I have been responsible for continuously updating outdated visual materials to align with current trends and maintaining them as competitive on-brand visual assets. As a result, I achieved specific outcomes, including increased sales and improved traffic.

I led the entire production process of product visual assets from start to finish. In the photo shoot planning phase, I managed the overall timeline and directed the creation of scene and style plans to be shared with the overseas photography team. Through final image editing and delivery, I mentored 2-4 visual designers and delivered visually appealing assets that align with the brand while differentiating them from competitors.